Sara Lee Cheesecake Bites

Pollack, Judann
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps34
Trade Publication
Profiles Laura Shapira, director of brand marketing at Sara Lee Bakery company. Promotion of the Sara Lee Cheesecake Bites snack product; Identification of three optimal product attributes; Television and print adverising from Foote, Cone & Belding agency.


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