TITLE

Sara Lee Cheesecake Bites

AUTHOR(S)
Pollack, Judann
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Laura Shapira, director of brand marketing at Sara Lee Bakery company. Promotion of the Sara Lee Cheesecake Bites snack product; Identification of three optimal product attributes; Television and print adverising from Foote, Cone & Belding agency.
ACCESSION #
1988341

 

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