TITLE

Michael Jordan

AUTHOR(S)
Friedman, Wayne
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles David Falk, chairman of SFX Sports Group, the parent company of his sports management company, Fame. His role as superagent to basketball icon Michael Jordan; Estimation of Jordan's endorsement value and salary for 1998; The marketing of Nike's Jordan Brand of sportswear and athletic shoes.
ACCESSION #
1988339

 

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