COI outsources Donor Week task

September 2005
Marketing (00253650);9/1/2005, p10
Trade Publication
The article reports that the COI is preparing for an influx of calls to the Organ Donor Line during upcoming National Organ Donor Week by outsourcing its telemarketing to CRM specialist Broadsystem. National Organ Donor Week, which runs until September 5, 2005 has been organized by the Transplant Authority of Great Britain and is backed by the BBC. The agency, which won the business following a two-way pitch, has supplied 50 call center staff to take calls from people registering as donors. The operators will also make calls to prospective donors who have left their details on an interactive voice recognition system.


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