O'Neill, Mike
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps33
Trade Publication
Profiles Mike Jackson, president and chief executive officer at Mercedes-Benz USA. Success of the Mercedes E-Class and M-Class vehicles; Advertising from Omnicom Group's Merkley Newman Harty.


Related Articles

  • Mercedes will use women's magazines, web to promote new C-class sedan in USA. Cantwell, Julie // Automotive News Europe;09/25/2000, Vol. 5 Issue 20, p23 

    Outlines the plans of Mercedes-Benz USA Inc. to use women's magazine and the Internet to promote its C-class sedan automobile in the United States. Image projected by Mercedes; Target demographics of the automobile; Advertising campaign of the company.

  • Mercedes aim: Keep the buyer. Henry, Jim // Automotive News;9/13/1999, Vol. 74 Issue 5837, p1 

    Reports on automobile company Mercedes-Benz USA Inc.'s `The Mercedes Experience' marketing campaign. Move as part of the company's efforts to strengthen its relations with its customers; Competition with non-traditional car dealers.

  • Makers are divided on sharing platforms. Henry, Jim // Automotive News;5/24/1999, Vol. 73 Issue 5820, p6 

    Reports on the opposing views by Mercedes-Benz USA Inc.'s chief executive Mike Jackson and Volkswagen of America Inc.'s chief executive Gerd Klauss on platform sharing. Jackson's opposition to platform sharing; Volkswagen's use of platform sharing.

  • Marketing & media: Digest.  // Automotive News;11/15/1999, Vol. 74 Issue 5848, p18 

    Focuses on developments related to marketing and mass media issues in the automobile industry in the United States, current as of November 15, 1999. Includes Hyundai Motor America's search for an advertising agency; Promotion of Ken Anders as vice president of marketing at Mercedes-Benz U.S....

  • Mercedes' 4th Alla. model nears launch. Chappell, Lindsay // Automotive News;11/21/2005, Vol. 80 Issue 6177, p36 

    This article reports that Mercedes-Benz U.S. International Inc. is preparing to launch its fourth new model in a 12-month period at its assembly plant in Alabama. Mercedes has moved the upcoming U.S.-built sibling of the Austrian-built G-Wagen SUV into production trials. Commercial production of...

  • Digital Store.  // Inter@ctive Week;02/01/99, Vol. 6 Issue 5, p36 

    Presents news briefs about digital stores in the United States as of February 1999. Background of the home financing service launched by Priceline.com; Strategy used by Mercedes-Benz U.S. International in promoting its Mercedes M-Class Sports Utility vehicle.

  • ISDN networks: Briefs.  // Communications News;Jul96, Vol. 33 Issue 7, p57 

    Reports on Mercedes-Benz U.S.' reduction of travel costs following its installation of an integrated service digital network for videoconferencing in 1995.

  • Plant blazes new trail for Mercedes-Benz. Chappell, Lindsay // Automotive News;9/16/1996, Vol. 71 Issue 5678, p3 

    Part I. Focuses on Mercedes-Benz U.S. International Inc.'s construction of a manufacturing plant in Alabama. Total investment in the plant; Hiring of plant employees; Comments from Juergen Schrempp, the chairman of Daimler-Benz.

  • briefs. Meiners, Jens; Jolley, David // Automotive News;9/1/2014, Vol. 88 Issue 6636, p0006 

    The article offers information on the 2016 G-Wagen vehicle from vehicle maker G-Wagen.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics