TITLE

Brooks

AUTHOR(S)
Webster, Nancy Coltun
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Bruce Pettet, vice-president of sales and marketing for Brooks Sports company. His strategy using local competitive runners as brand spokespeople for the athletic shoes; Sales.
ACCESSION #
1987731

 

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