WWE Goes Big Time

Haugsted, Linda
February 2006
Multichannel News;2/27/2006, Vol. 27 Issue 9, p43
Focuses on an advertising campaign that will be conducted by World Wrestling Entertainment Inc. (WWE) in the U.S. in 2006 for its television show "Wrestlemania 22." Information on the marketing tools that will be provided for local systems; Contest accessible through the Web site of WWE; Partnership of WWE with Comcast Corp.


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