WWE Goes Big Time
- INTERNET PLOY BY USA 'RAW' SNUBS ADS. Hibberd, James // Television Week;10/24/2005, Vol. 24 Issue 43, p3
This article focuses on the decision of media brand World Wrestling Entertainment (WWE) to encourage their viewers to go to their Web site during the commercial breaks of its television programs. The Web site features various WWE content, including exclusive footages of ongoing wrestling...
- WWE in hunt for media agency. // Marketing (00253650);10/19/2005, p6
This article informs that World Wrestling Entertainment Inc. (WWE), the global sport entertainment company, is seeking a media agency to handle a multimillion-pound advertising campaign to increase interest in its events. The successful agency will be tasked with promoting WWE's live-event tours...
- J2O drink to run 'Little Britain' ticket offer. Cooper, Will // New Media Age;8/24/2006, p2
The article reports on the partnership established by J2O, the adult-targeted soft drink, with the television program "Little Britain" to offer VIP tickets to the forthcoming tour of the hit television program. The Web site of the soft drink brand, designed by Graphico, allows the visitors to...
- RUNNERS-UP: WWE, COX SHOWTIME. Waldman, Allison J. // Television Week;11/10/2008, Vol. 27 Issue 29, p17
This article looks at runner-up campaigns recognized in the CTAM On-Demand/Multiplatform Case Study Competition at CTAM Summit '08. Tapping into the fervent passion of wrestling fans, WWE used satellite media tours, Yahoo and paid-media searches, mobile text alerts, targeted direct mail and free...
- The Simpsons. Snierson, Dan // Entertainment Weekly;12/28/2007, Issue 971/972, special section p5
The article discusses snpp.com, a website dedicated to the cartoon television program "The Simpsons." The site was launched in July 1994 and features fan-written scripts, episode capsules, and descriptions of every couch gag from the show's opening credits. The article also discusses the show's...
- Survivor. Ross, Dalton // Entertainment Weekly;12/28/2007, Issue 971/972, special section p10
The article discusses survivorsucks.com, a website dedicated to the reality television program "Survivor." The site was launched in May 2000 and features message boards, lists of contestants, and news on future locations for the show. The article also discusses the program's official website,...
- Big Brother proves that content rules. Bonello, Deborah // Campaign;09/08/2000, Issue 36, p20
Comments on the on-air and online success of the television program 'Big Brother,' in Great Britain. Factors contributing the success; Estimated number of viewers; Success of the program's Web site.
- BRIEFS. // Cable World (10427228);7/8/2002, Vol. 14 Issue 27, p12
Reports on various issues related to the cable television industry as of July 8, 2002. Television series of MTV for the 2002-2003 season; Information on the Summer of Style campaign of Women's Entertainment; Affiliate Web site launched by Showtime.
- Site of the week. Tedesco, Richard // Broadcasting & Cable;08/31/98, Vol. 128 Issue 36, p52
Provides information on the Web site of the television station KEYE-TV in Austin, Texas. Features of the site; Streaming technology; Highlights.