Yankees Get to First With Interactivity

Moss, Linda
February 2006
Multichannel News;2/27/2006, Vol. 27 Issue 9, p10
Reports that television viewers who receive New York Yankees baseball games through the satellite-television service of DirecTV Inc. will be receiving interactive services in 2006. Features of the services that will be offered to television viewers; Information on the Web operation of the Major League Baseball organization; Expectation on the impact of such interactive services on the viewership of Yankees Entertainment & Sports Network LLC.


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