TITLE

Arbor Mist

AUTHOR(S)
Cuneo, Aice Z.
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Rob Vlosky, category marketing director at Canandaigua Wine Co. Promotion of Arbor Mist, a combination wine/fruit-flavored drink; Market segment targeted.
ACCESSION #
1987693

 

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