TITLE

Study tracks responses to outdoor messages

AUTHOR(S)
Young, Elliott C.
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, pA6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the Outdoor Advertising Association of America study conducted by Perception Research Services (PRS) and prepared by Elliott Young, chairman of PRS. Measure of consumer response to outdoor advertising through the use of special eyeglasses worn by respondents during a test drive; Comparison of outdoor advertising for 1979 and 1998 by category.
ACCESSION #
1987686

 

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