Marketing strategies using outdoor

Cimine, Diane
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, pA2
Trade Publication
Discusses integrated marketing strategies using outdoor advertising. The regional flavor of outdoor promotions; Outdoor as a national media anchor; How billboards are similar to post-it notes; Multinational mergers and outdoor advertising; Outdoor marketing as an interactive device, public amenity, and public relations event; List of the 1998 top United States outdoor advertising companies.


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