TITLE

Lipitor

AUTHOR(S)
Goetzl, David
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Adele Gulfo, senior director of cardiovascular marketing for Warner-Lambert's Parke-Davis division. The challenge that she faced in marketing Lipitor, a cholesterol lowering drug; Sales.
ACCESSION #
1987677

 

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