TITLE

The WB

AUTHOR(S)
Teasdale, Sara
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Robert Bibb and Lewis Goldstein, co-presidents of marketing at Warner Brothers Network, or The WB, television network. How they target the 18 to 49 demographic; Rise in network ratings as programs such as `Dawson's Creek' appeal to youth and older viewers.
ACCESSION #
1987675

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics