TITLE

WWF

AUTHOR(S)
Hendrickson, Paula
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Jim Byrne, senior vice-president of marketing for Titan Sports' `World Wrestling Federation (WWF).' How he marketed the WWF by cultivating media relationships; WWF talent appearances on television programs.
ACCESSION #
1987481

 

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