TITLE

Febreze

AUTHOR(S)
Neff, Jack
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Drake Stimson, brand manager of Febreze, an odor removing product, and part of the Procter & Gamble Co. marketing team. Success of Febreze in terms of retail sales in its first year; Advertising campaign from Grey Advertising; The challenge of marketing a niche product.
ACCESSION #
1987416

 

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