TITLE

Ray-O-Vac

AUTHOR(S)
Neff, Jack
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Steve Shanesy, executive vice-president of global brand management for Rayovac Corp. Market share of the alkaline and heavy-duty battery category in first quarter 1999; The advertising campaign from Y&R Advertising.
ACCESSION #
1987340

 

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics