TITLE

Mach3

AUTHOR(S)
Neff, Jack
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles John Darman, senior vice-president of writing instruments at Gillette Co. How he was the leader of the ten-person team behind marketing of the Mach3 razor; Global marketing campaign based on the razor's design with advertising from BBDO Worldwide agency; Gillette's United States market share.
ACCESSION #
1987244

 

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