Wilson Staff Titanium Double Ti

Heisler, Jill
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps30
Trade Publication
Profiles Jeff Christensen, business director of golf balls at Wilson Sporting Goods Co.'s Golf division. Marketing of hte Wilson Staff Titanium brand of golf balls, Double Ti; Television and print campaign from DDB Worldwide; Wilson's share of the 1998 golf ball market.


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