TITLE

Wilson Staff Titanium Double Ti

AUTHOR(S)
Heisler, Jill
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Jeff Christensen, business director of golf balls at Wilson Sporting Goods Co.'s Golf division. Marketing of hte Wilson Staff Titanium brand of golf balls, Double Ti; Television and print campaign from DDB Worldwide; Wilson's share of the 1998 golf ball market.
ACCESSION #
1987212

 

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