TITLE

Microbatch

AUTHOR(S)
Peterson, Kyle
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Sam Cohen, head of marketing for Jeremy's Microbatch Ice Creams. Why he is referred to as the `Details Guy'; Marketing through personal contact with Jeremy's Secret Service; How the promotional style uses `guerrilla' marketing tactics.
ACCESSION #
1987060

 

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