TITLE

Scotts

AUTHOR(S)
Freeman, Laurie
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Gordon Hecker, senior vice-president of marketing for Scotts Co. in North America. Advertising for the lawn fertilizer product from Partners & Shevack/Wolf agency; Hecker's idea for increasing sales.
ACCESSION #
1986915

 

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