TITLE

THE TRUST FACTOR

AUTHOR(S)
Green, Charles H.
PUB. DATE
February 2006
SOURCE
B to B;2/13/2006, Vol. 91 Issue 2, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article presents the author's views about the effects of technological advances on the business-to-business (b-to-b) marketing. The new skills b-to-b marketers will need in 2006 will be influenced by technology in subtle ways. They are not only more wired, the world is also becoming exponentially more interdependent, requiring trust and collaboration. In turn, marketing strategies will reflect these developments, and marketers will have to become more trustworthy. In this interconnected world, collaboration trumps competition. The ticket to success in business now is the ability to interact seamlessly with others-particularly customers, but also employees, suppliers and even competitors.
ACCESSION #
19869147

 

Related Articles

  • The market research crystal ball. Roberts, Jo // Marketing Week;10/30/2008, Vol. 31 Issue 44, p102 

    The article focuses on the "Market Research Marketplace," report of the current issue of the journal in which the market research experts were asked to offer their views on 2010. The experts cite co-creation as a major trend in business-to-business terms and in gathering research next year....

  • B2B E-Marketing Strategies of Multinational Corporations: Empirical Evidence from the United States and Australia. Singh, Tanuja; Gordon, Geoffrey; Purchase, Sharon // Mid-American Journal of Business;Spring2007, Vol. 22 Issue 1, p31 

    This study empirically examines the role of the Internet in global business-to-business (B2B) marketing strategies of Multinational Corporations (MNCs) based in the United States and Australia. The results demonstrate that uses of the Internet in a global B2B setting often parallel its domestic...

  • Meeting customer needs for competitive advantage.  // Times 100 Case Studies;2014, p1 

    The article presents a case study of the leading private family-owned businesses, Portakabin Ltd. in Great Britain which offers total solutions for customers through product and service development. It states that the company operates in the business-to-business (B2B) market and provides...

  • 'BtoB' Online Poll.  // B to B;4/20/2009, Vol. 94 Issue 5, p15 

    The article presents the results of an online public opinion poll by the journal about the main challenge a company faces when it comes to measurement. According to the findings 27.2 percent respondents think it is time, 19.4 percent feel technology/tools are the main challenge, 14.8 percent...

  • Pads Are Optional. Kerin, Tim // Cleaning & Maintenance Management;Aug2012, Vol. 49 Issue 8, p26 

    In this article the author offers tips on using business-to-business (B2B) networking to generate revenue and enhance business. They include the establishment of a strategic partner to help grow one's business. Another is committing to some type of plan and setting a goal for what each party...

  • Rules of the road. FAZEKAS, DAVID // Smart Business Houston;Jul2013, Vol. 8 Issue 1, p6 

    The article offers tips on how business-to-business (B2B) companies in the U.S. can create engaging content with efficiency in 2013. It identifies several criteria that content should meet in order to succeed including usefulness, relevance, and availability. It also emphasizes the importance of...

  • New studies show marketing budgets rising. MADDOX, KATE // B to B;4/4/2011, Vol. 96 Issue 4, p3 

    The article reports that according to survey b-to-b marketing budgets will show growth in 2011, led by technology companies. The growth will be led by technology services companies, which will increase their marketing budgets by an average 17.0%; followed by finance and insurance; high-tech...

  • Executive Commentary. Sandtr√§m, Per-Arne // Academy of Management Executive;Feb2003, Vol. 17 Issue 1, p23 

    The article presents a commentary on the international growth issues related to the Swedish firm LM Ericsson. The early international growth of the company focused on establishing local marketing operations in a number of countries to get close to the customers. The forward expansion of the...

  • Technology can help marketers quantify events. Biba, Erin // B to B;3/12/2007, Vol. 92 Issue 3, p32 

    The article reports that many business-to-business marketers are starting to realize that measuring return on investment (ROI) is essential to the future of their event divisions. Ruth Stevens, president of eMarketing Strategy, said a significant problem is the disconnect between marketers and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics