TITLE

SoBe

AUTHOR(S)
Freeman, Laurie
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Billy Bishop, vice-president of marketing for South Beach Beverage Co. Promotions for the company's SoBe products of juice drinks and teas; The non-traditional marketing program, which includes the toll-free Lizard Line.
ACCESSION #
1986816

 

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