TITLE

Women's World Cup

AUTHOR(S)
Ryan, Mike
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Marla Messing, president and chief executive officer of the U.S. World Cup Organizing Committee. Marketing of the female athletes and the Women's World Cup Soccer; Advertising campaign from Voice Advertising agency.
ACCESSION #
1986694

 

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