TITLE

McFlurry

AUTHOR(S)
Kramer, Louise
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Rem Langan, vice-president of marketing for McDonald's Canada. Promotion of the McFlurry ice cream in the United States, which was created by Ron McLellan, a franchisee in New Brunswick; Advertising support from Cosette Communications Marketing and DDB Worldwide.
ACCESSION #
1986678

 

Related Articles

  • The layered look.  // Dairy Industries International;Mar95, Vol. 60 Issue 3, p28 

    Focuses on the failure of ice cream sandwich manufacturers in the United States to flourish in the European market. Introduction of bite-sized mini sandwiches; History of the ice cream sandwich; Sandwiches as the second best-selling ice cream novelty in the United States; Europeans' preference...

  • By pushing right buttons, they'll all scream for ice cream. Pool, Jessica Johns // National Petroleum News;Apr96, Vol. 88 Issue 4, p42 

    Reports on the merits of integrating ice cream and yogurt franchises into petroleum marketers operations. Factors to successful ice cream franchise operations; Success of ice cream sales at Koger-Walters.

  • Hilton head is losing its seasonality.  // Frozen Food Age;May97, Vol. 45 Issue 10, p50 

    States Hilton Head's ice cream sales which indicate a significantly less of a summer drop-off. Account on the sales of packaged ice cream and other categories; View of Stephen Graves and Kevin Pruitt on sales of ice cream with health claims; Chain's stock of novelties and ice cream; Other...

  • Frozen no longer. Lelen, Kenneth // Restaurant Business;9/1/94, Vol. 93 Issue 13, p74 

    Features Carvel ice cream chain company's focus on supermarket bakery section to market its ice cream. Reason for the change; Strategy by chief executive officer Steve Fellingham; Features of the agreement with supermarkets; Background of the acquisition of the company by Investcorp.; Results...

  • The Real Scoop. Berry, Donna Gorski // Dairy Foods;Nov98, Vol. 99 Issue 12, p29 

    Provides information on retail ice cream sales ending August 22, 1998. Hard-pack ice cream in full-service restaurants; Percentage of volume of chocolate, strawberry and vanilla in foodservice; Fastest growing hard-pack flavors in foodservice sales. INSET: Feature flavors to look for in 1999.

  • Häagen-Daz gets real love.  // Dairy Industries International;Sep2014, Vol. 79 Issue 9, p10 

    A review is offered of an advertising campaign titled "Real Emotions" for advertising new brand of ice cream manifesto from ice cream brand Häagen-Daz.

  • Ice cream vendors meeting in Phoenix.  // Frozen Food Age;Nov97, Vol. 46 Issue 4, p23 

    Announces the International Association of Ice Cream Vendors convention on November 19-22, 1997 at the Pointe Hilton on Squaw Peak in Phoenix, Arizona. Features of the convention; Focus of the panel discussion; Extension of the hours for the exhibit hall.

  • Newport `Gold Card' spurs sales in cold.  // Nation's Restaurant News;5/8/95, Vol. 29 Issue 19, p14 

    Reports on Newport Creamery's gold card frequency plan aimed at boosting ice cream sales during winter months. Offer of $5 gift certificates for every $25 spent at one of its ice cream shops.

  • Keebler dips into ice cream cone couponing.  // Brandweek;5/16/94, Vol. 35 Issue 20, p36 

    Reports on Keebler's introduction of Fudge Dipped Cups ice cream cones via cross-couponing. Tie-ins with Smuckers, Leaf, ConAgra and General Mills; Introduction of Club Partners, a version of Club Crackers.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics