TITLE

Crazy Bones

AUTHOR(S)
Freeman, Laurie
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Jerry Preyss, Toy Craze partner and president of Playground Advertising. Marketing strategy for the miniature collectible plastic figures of the 5-to-12-year-old set; Sales.
ACCESSION #
1986676

 

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