TITLE

Red Lobster

AUTHOR(S)
Kramer, Louise
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Wyman Roberts, executive vice-president of marketing for Red Lobster. Media strategy for boosting sales; Television advertising from Euro RSCG Tatham.
ACCESSION #
1986662

 

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