TITLE

'Maisy.'

AUTHOR(S)
Freeman, Laurie
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Elisa Feeney, vice-president of licensing of Copyrights America. The Maisy character from children's literature being licensed for merchandising opportunities; Effect of the character's animated television show on Nickelodeon's Nick Jr. network on marketing Maisy.
ACCESSION #
1986660

 

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