TITLE

Mark McGuire & Sammy Sosa

AUTHOR(S)
Spain, William
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Paul Beeston, president and chief operations officer of Major League Baseball. Marketing the interest in the home-run-record race between Mark McGwire of the St. Louis Cardinals and Sammy Sosa of the Chicago Cubs; The public need for heroes.
ACCESSION #
1986653

 

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