Mark McGuire & Sammy Sosa

Spain, William
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps22
Trade Publication
Profiles Paul Beeston, president and chief operations officer of Major League Baseball. Marketing the interest in the home-run-record race between Mark McGwire of the St. Louis Cardinals and Sammy Sosa of the Chicago Cubs; The public need for heroes.


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