TITLE

'Star Wars: Episode I--The Phantom Menace.'

AUTHOR(S)
Zbar, Jeffrey D.
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Jim Ward, director of marketing for the motion picture, `Star Wars: Episode I-- The Phantom Menace.' How he will oversee the marketing for the three Lucasfilm `prequels'; The films as a brand name product.
ACCESSION #
1986650

 

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