TITLE

Honda CR-V

AUTHOR(S)
Heisler, Jill
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Paul Sellers, vice-president and director of sales and marketing of American Honda Motor Co. The marketing position of the Honda CR-V sport utility vehicle; Introduction of the car from the CR-V Web link of Honda's Internet site; Advertising from the Rubin Postaer & Associates agency.
ACCESSION #
1986649

 

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