TITLE

Your:) Ware

AUTHOR(S)
Johnson, Bradley
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Anil Arora, senior vice-president and chief marketing officer of Gateway, marketer of personal computers. The Your:)Ware marketing program for selling computer-related goods and services; Gateway's profit margin for 1998.
ACCESSION #
1986646

 

Related Articles

  • Gateway's Arora: Focus on clients. Elkin, Tobi // Brandweek;07/27/98, Vol. 29 Issue 30, p44 

    Reports on the appointment of Anil Arora as Gateway's senior vice president and chief marketing officer. Job responsibilities; Arora's brand strategy.

  • Gateway Aims to Cut 'Tech Overload' Graves, Brad // San Diego Business Journal;08/14/2000, Vol. 21 Issue 33, p1 

    Reports on Gateway Inc.'s plans to launch a marketing campaign aimed at educating individuals about the potentials of their Gateway desktop computers. Company's offering of trade-in of personal computers for Gateway models; Cost of the campaign for the company; Company's plans to setup...

  • U.S. Gateway to Asia: Computer seller expands. Osborne, Magz // Advertising Age International;Dec99, p7 

    Discusses United States computer direct seller Gateway's marketing campaign in Asia. Store openings; Company history in Asia; Recruitment of Frank Smilovic; Sales performance.

  • RIGHT: LET'S GET SERIOUS. Angus, Fiona // Australian Personal Computer;Nov2001, Issue 275, p48 

    Presents several letter of complaints from customers concerning the treatment of Gateway company in Australia. Problem encountered by Daniel Grovernor regarding his computer from Gateway; Actions taken by the company; Response of Gateway on the complaint of Sam Wright.

  • SWOT Analysis.  // Gateway, Inc. SWOT Analysis;Jun2007, p5 

    A business analysis of Gateway Inc., a company that markets desktop computers, notebook computers, servers, and personal computer and related products and services, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include...

  • Top area computer training companies.  // Grand Rapids Business Journal;11/15/99, Vol. 17 Issue 46, pB6 

    Lists the largest computer training companies in Grand Rapids, Michigan, ranked by number of local employees as of November 15, 1999. Includes New Horizons; Productivity Point International; Gateway Country Store.

  • comings and goings.  // Advertising Age;7/6/1998, Vol. 69 Issue 27, p15 

    The article reports on career developments of several U.S. marketing executives including the appointment of Anil Arora as vice-president-chief marketing officer at Gateway, Bob Kennedy as advertising director at Advanced Micro Devices, and Kay Allison as client development director at J. Walter...

  • US suppliers in retreat from Japanese PCs. Schofield, Jack // Computer Weekly;4/29/2003, p24 

    This article focuses on the success of Japan in dominating computer markets in the United States as of April 29, 2003. Two companies Apple Inc. and IBM Corp. led the way with retail sales followed by companies Compaq and Hewlett-Packard Co. Dell SA and Gateway Inc. dominated direct sales....

  • Dell, Gateway looking to redefine `direct.' Elkin, Tobi; Baar, Aaron // Brandweek;03/30/98, Vol. 39 Issue 13, p1 

    Details the changes to be implemented by Gateway and Dell companies in their approach for marketing personal computers. Account on the approach of Gateway; Target market of Gateway's brand campaign; Goal of Dell's global campaign.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics