TITLE

Animal Kingdom

AUTHOR(S)
Shklyanoy, Polina
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Linda Warren, senior vice-president of marketing at Disney's Animal Kingdom. How the company began marketing the park before it was opened; Advertising from Leo Burnett USA; Cross-promotion with other Disney parks.
ACCESSION #
1986645

 

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