TITLE

FUBU

AUTHOR(S)
Webster, Nancy Coltun
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Daymond John, co-founder of FUBU, or For Us by Us. Marketing strategy for the men's sportwear company; Decision to begin cable television advertising on Black Entertainment Television and Music Television networks.
ACCESSION #
1986644

 

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