TITLE

URBAN APPETITE

AUTHOR(S)
Gilliam, Stacy
PUB. DATE
December 2005
SOURCE
Black Enterprise;Dec2005, Vol. 36 Issue 5, p58
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents tips on how to make one's business more appealing to the urban consumer. Think of ways to bring the product to the typical hangout of the urban youth consumer. Once you have determined your message, make sure it is clear and consistent. Know the influences of your target market. Your product must make sense to the young urban consumer. INSET: TRY THE FOLLOWING TACTICS TO MAKE YOUR BUSINESS ….
ACCESSION #
19866434

 

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