TITLE

EBay

AUTHOR(S)
Cleland, Kim
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Brian Swette, senior vice-president of marketing and international of online auction house eBay. How the traditional marketing principles apply to electronic commerce; Profitability of the company; Advertising from Goodby, Silverstein & Partners; Plans for a branding campaign.
ACCESSION #
1986642

 

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