TITLE

Cheez-it

AUTHOR(S)
Pollack, Judann
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Dave Karpick, senior brand manager at Keebler Foods Co. Strategy for marketing the Cheez-It brand snack food; Advertising campaign from Leo Burnett USA; Product sales.
ACCESSION #
1986641

 

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