TITLE

Amazon.com

AUTHOR(S)
Cleland, Kim
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles David Risher, senior vice-president of product development for Amazon.com. Marketing strategy for the online book store seller; The company's plan to get into the auction business.
ACCESSION #
1986640

 

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