TITLE

Pokemon

AUTHOR(S)
Snyder, Beth
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles George Harrison, Nintendo of America vice-president of marketing and corporate communications. The marketing of the Pokemon, or Pocket Monsters, phenomenon; Advertising from Leo Burnett USA; Sales of the videogame.
ACCESSION #
1986555

 

Related Articles

  • DS Lite. Bulik, Beth Snyder // Advertising Age;11/13/2006, Vol. 77 Issue 46, pS-10 

    The article looks at the handheld gaming device Nintendo DS Lite. According to the article, marketing for DS Lite, led by Nintendo of America Senior VP-Marketing and Corporate Communications George Harrison, has targeted demographic groups outside the traditional gamer space, with content such...

  • Defending the Turf.  // Promo;Jan2002, Vol. 15 Issue 2, p47 

    Profiles George Harrison, senior vice president of marketing and communications department of Nintendo of America and winner of the 2001 'Marketer of the Year' award. Career background; Marketing strategy; Insights on management.

  • Pokémon Fire Red and Pokémon Leaf Green.  // Children's Technology Review;Fall 2004, Vol. 12 Issue 3, p27 

    The article reviews the video games Pokémon Fire Red and Pokémon Leaf Green from Nintendo of America.

  • Pokemon Enjoys Lavish Campaign From Koch Kids. McCormick, Moira // Billboard;04/21/2001, Vol. 113 Issue 16, p63 

    Reports on the release of 'Pokemon 3: The Ultimate Soundtrack.' Contents of the soundtrack, which was integrated with the launch of the motion picture 'Pokemon 3'; Comments by Nintendo vice president of brand management Gail Tilden regarding the marketing campaign for the album; Details of the...

  • Pokémon Fire Red and Pokémon Leaf Green.  // Children's Technology Review;Fall 2004, Vol. 12 Issue 3, p26 

    The article reviews the electronic game Pokémon Fire Red and Pokémon Leaf Green from Nintendo of America.

  • Mario Pinball Land.  // Children's Technology Review;Fall 2004, Vol. 12 Issue 3, p26 

    The article reviews the electronic game Mario Pinball Land from Nintendo of America.

  • Nintendo, Blockbuster Team on 2 Promos. Lefton, Terry // Brandweek;05/10/99, Vol. 40 Issue 19, p12 

    Reports that Nintendo and Blockbuster Entertainment will team up for two promotions for summer 1999. Efforts of Nintendo to promote the `Pokemon Snap' video game; Plans of Nintendo for its Nintendo N64 video game consoles; Creator of the television advertisements for the promotion; Comments...

  • Zapping the recession. Horton, Cleveland // Advertising Age;1/20/1992, Vol. 63 Issue 3, p56 

    The article reports on videogame makers Nintendo of America and Sega of America's ambitious marketing plans for 1992. Both companies' sales projections call for significant growth, even in the face of a protracted economic recession. They expect sales to reach nearly $6 billion, and pledge a...

  • Design choice: Gizmondo. Wolstenholme, Ben // Marketing (00253650);7/20/2005, p10 

    The article presents information about the recent handheld gaming product from Gizmondo. Gizmondo has a huge challenge on its hands. It is taking on Nintendo of America Inc.'s overwhelmingly successful GameBoy and DS. Gizmondo's design is as bleak as its games and software catalogue. Breaking a...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics