TITLE

Imax

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Richard Gelfond and Bradley Wechsler, co-chairmen and chief executive officers of Imax Corp. Brand awareness in the United States; Marketing of the giant-screen technology licenses; Cost to build an Imax theater.
ACCESSION #
1986498

 

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