TITLE

Gallo Sonoma

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Gina Gallo, granddaughter of the late vintner Julio Gallo of E&J Gallo Winery. Her role in a marketing effort to position the brand, Gallo Sonoma; Sales.
ACCESSION #
1986468

 

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