TITLE

Midwest Express

AUTHOR(S)
Goetzl, David
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Brenda Skelton, senior vice-president of marketing for Midwest Express Airlines. The strategy of offering restaurant-style meals on the airline; National awareness of the airline built with a cable television advertising campaign from Bender, Browning, Dolby & Sanderson agency.
ACCESSION #
1986465

 

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