TITLE

'ESPN the Magazine.'

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Michael Rooney, vice-president and publisher of `ESPN the Magazine.' Promotion of the periodical with an integrated marketing campaign, which included a Web site; Success attributed to the sports magazine having a distinct personality.
ACCESSION #
1986463

 

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