TITLE

Pepsi One

AUTHOR(S)
Kramer, Louise
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Phil Marineau, president and chief executive officer of Pepsi-Cola North America. The marketing strategy for Pepsi One diet soft drink made with the sweetener, Ace-K; Advertising from the BBDO Worldwide agency.
ACCESSION #
1986461

 

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