TITLE

Chupa Chups

AUTHOR(S)
Cleland, Kim
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Greg McCormick, vice-president and general manager of Chupa Chups USA. The `organic' marketing of the lollipops; The challenge of safeguarding Chupa's mystique in advertising.
ACCESSION #
1986459

 

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