TITLE

VW Beetle

AUTHOR(S)
Halliday, Jean
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Liz Vanzura, advertising director for Volkswagen automaker. How the New Beetle was marketed; Volkswagen's sponsorship of the Lilith Fair concert.
ACCESSION #
1986457

 

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