U.S. DMers Lag in Some Data Tasks

Schultz, Ray
February 2006
Direct;2/1/2006, Vol. 18 Issue 2, p12
Trade Publication
Focuses on a survey by Alterian which revealed that U.S. direct marketers lag in some data tasks. Findings of the survey; Firms that have invested in the data hygiene process; Participants in the survey.


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