TITLE

'Harry Potter.'

AUTHOR(S)
Zbar, Jeffrey D.
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Jennifer Pasanen, vice-president of marketing of Scholastic's Trade unit. Strategy used to market the children's novel, `Harry Potter and the Sorcerer's Stone,' which was written by J.K. Rowling; How long the book remained on `The New York Times' bestseller list; Sales.
ACCESSION #
1986433

 

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