The do-it-yourself 'network' is within marketers' grasp

Rothenberg, Randall
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, p32
Trade Publication
Comments on marketing and technological advances. The importance of brand differentiation; The advertising requirement of informing, entertaining, and serving an identifiable audience; The author's view that Kevin Conroy, senior vice-president of worldwide marketing at BMG Entertainment, is a visionary for starting several `genre sites' on the Web; Assertion that broadband multimedia must be used by marketers.


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