TITLE

The do-it-yourself 'network' is within marketers' grasp

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on marketing and technological advances. The importance of brand differentiation; The advertising requirement of informing, entertaining, and serving an identifiable audience; The author's view that Kevin Conroy, senior vice-president of worldwide marketing at BMG Entertainment, is a visionary for starting several `genre sites' on the Web; Assertion that broadband multimedia must be used by marketers.
ACCESSION #
1986276

 

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