TITLE

Bad ad breeds worse lawsuit

PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on lawsuits stemming from the airing on Super Bowl XXXIII of a Just For Feet commercial in the United States. The issue of white hunters tracking a barefoot Kenyan runner and forcing him to wear a particular shoe; Question of how the retailer's chief executive officer, Harold Ruttenberg, allowed the advertisement to be televised.
ACCESSION #
1986233

 

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