TITLE

Castrol fuels interest with hunt for 'America's Hardest Driver'

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Spotlights the marketer Castrol. The Search for America's Hardest Driver tour going through ten major United States cites through August 1999; The tour in conjunction with the Castrol GTX motor oil advertising campaign; Alan Taylor Communications and Hampel/Stefanides agencies devising the tour.
ACCESSION #
1986212

 

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