TITLE

Advertising ties embraced by music houses, artists

AUTHOR(S)
Block, Valerie
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on how television commercials, which were once considered a musical sellout, are a means of promoting music albums and performers. Comment of Art Ford, vice-president of the film and television division of BMG Songs, a unit of BMG Entertainment; How a synchronization fee is paid to use a song or original recording in a commercial; The stigma associated with advertising.
ACCESSION #
1986054

 

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